Questionnaire example

ESA Perfum

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Questions / Réponses

1.

What's your opinion about the design ?

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The design is nice and simple but not particularly attractive and not very practical. American consumers prefer long and thin bottles that are easy to hold and pack. Also, they usually prefer transparency for perfume packaging. Blue color do not remind me the summer this is why I think you have to use fresh colors like yellow or green. For the size, you have to know the the best sales on perfume's market are on 1,7 oz.
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2.

Do you think that the products are expensive or not regarding to the US competitors ?

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The price is about right compared to US competitors and [...]
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3.

According to you which are the 3 main competitors in USA ?

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The 3 main brands in the US are Ralph Lauren, Liz Claiborne and Lancaster for this type of product and [...]
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4.

Are they more or less expensive ?

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The price depends on the size. The 2 main sizes are 1.7oz and 3.4oz. The prices (depending on the size and brand) usually range from 35$ to 65$ and [...]
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5.

Where is the best place to buy these products ?

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The best place to buy cosmetics is usually department stores or specialized cosmetic stores. You can get good service there and the price is the same everywhere and [...]
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6.

Do you think that this product would be interesting for teenagers (between 14 and 18) ?

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I believe that the concept that you have described would suit teenagers. A lighter fragrance is usually what they prefer. I would need to smell your product to be sure and [...]
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7.

Do you buy specific products for the summer holidays ?

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Absolutely, the summer holiday is a time to look forward to and it's nice to get ready for it through dieting for example. A new summer fragrance can contribute to the feel good factor of the holiday and [...]
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8.

Est-ce que «Paris» est encore un bon label pour un produit cosmétique ?

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Paris is without a doubt a great reference for cosmetics. A perfume will sell better if it has the label «made in Paris» and [...]
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9.

Are you ready to buy cosmetic products on line ?

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Yes, I prefer to go to the store to choose a perfume because you need to smell it before buying it but online you can get a better price so it's a good place to buy cosmetics that are always quite expensive and [...]
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10.

What's your favorite cosmetic brand ?

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My favourite brand is Kenzo because I like the smell and the design and [...]
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